Sure, Disney+ has a treasure trove of beloved content from its brands, including Disney Animation and Pixar, as well as one of the biggest blockbuster series in streaming with “The Mandalorian” from Star Wars. Yet, Disney+ hasn’t really had the deepest bench for new and exclusive content since it launched in 2019.
That changes this weekend with the arrival of “WandaVision” — a series that could make the mighty Disney+ mightier still.
Ball is bullish that it will. “With more than 50 hours of connected stories, the MCU is already a series,” he said. “Even if there were a reason to doubt the MCU’s ability to work as a serialized subscription video-on-demand series, [Marvel Studios president] Kevin Feige has 13 years of proving skeptics wrong.”
Zak Shaikh, vice president of entertainment at media firm Magid, believes that the arrival of “WandaVision” is ultimately “delivering on the promise of a Disney+ subscription.”
“With feature films going through an especially tough time, it helps the overall Disney+ proposition to have Marvel generating content on their end of the platform,” he told CNN Business. “A series also helps the world-building, because there is more time to explore different facets of the Marvel Universe than the two hours of a movie.”
But now with more Marvel series heading to Disney+ and new films such as “Black Widow” and “Eternals” set to hit theaters this year, will the blockbuster brand become diluted?
Not likely, according to Ball.
“Saturation and overly complex storytelling is always a risk, but thus far, more content has helped the MCU become a better, more popular and more beloved franchise,” he said. “In success, its TV series — especially those that allow it to further diversify its characters and narratives — should do the same.”